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The Cervical Pillow With Proof- The Mediflow Water Pillow

MARKHAM, Ontario, Feb. 6, 1997 -- A peer-reviewed independent, published clinical study on the therapeutic effectiveness of cervical pillows released by Johns Hopkins University School of Medicine in Baltimore, Maryland, revealed that the Mediflow Waterpillow from is a simple and effective way to reduce neck pain and associated headaches.

The study also found that users of the U.S.-manufactured Mediflow water base pillow experienced an improved quality of sleep which in turn creates a better quality of life. The Mediflow water base pillow's specific engineering and patented design places the water-filled pouch at the base of the pillow .

According to the study, "Cervical pillows have not been studied in conjunction with cervical pain." However, there are hundreds of so-called cervical pillows on the market and "numerous orthotic devices purporting to treat neck pain and associated headaches" and trying to capture the massive neck pain market of more than one-third of the adult population.

The Mediflow water base pillow, a new and totally unique bed pillow, is currently the only cervical pillow on the market with independent, peer- reviewed, published clinical proof of efficacy. The pillow is a U.S.-made, Canadian invention with international patent protection.

The study compared three pillows in terms of pain intensity, pain relief, quality of sleep, disability and overall satisfaction in subjects with benign cervical pain and associated headaches. The three pillows evaluated were the subjects' usual pillow, a roll pillow and the Mediflow Waterpillow.

"Overall, the water base pillow showed a significant advantage over the standard and roll pillows."; "... selecting the proper pillow may be a simple and effective way to relieve some of that pain and improve quality of life."

Research suggests that 80,000,000 people in the U.S. and Canada will suffer from neck pain this year, of which 30,000,000 will suffer with chronic neck pain at any given time.

Since most ,b>patients spend close to one-third of their lives sleeping or resting on a pillow, a better engineered pillow with proof of efficacy is a very logical solution for this pervasive problem

JOHNS HOPKINS STUDY RESULTS

In the Johns Hopkins study, 41 people with neck pain were recruited. All subjects were instructed to sleep using their usual pillow during the first week of the study and then were randomly assigned to use either the roll pillow or the Mediflow water base pillow for two weeks and then to switch to the remaining pillow for the final two weeks of the study.

Each participant kept a daily diary and scored each pillow for pain intensity, pain relief, quality of sleep and level of function. The subjects also evaluated each pillow every morning and assessed the length of time it took to fall asleep, the number of times they awoke throughout the night, the degree of difficulty falling back to sleep, their quality of sleep and how rested they felt.

The study concluded that "the water base pillow was significantly better for overall satisfaction than the other two pillows." It also indicated that the Mediflow water base pillow "reduced morning pain intensity, increased pain relief and improved quality of sleep" for the chronic neck pain sufferers who participated in the study.

Maurice Bard, Chief Executive Officer of Mediflow, Inc. invented the waterpillow when he could not find an effective pillow to eliminate the neck pain he was experiencing. Bard emphasized that the Mediflow pillow is the only pillow on the market that has a water bag at the bottom and that only this patented design has been clinically proven to relieve neck pain and associated headaches. Research also shows that neck pain ranks higher in terms of patient visits to physicians than most other medical conditions, including arthritis.

"To be recognized by a published Johns Hopkins School of Medicine peer- reviewed clinical study is a great honor for our company," Bard noted. "There is no higher form of medical proof than a peer-reviewed clinical study and there is not a more recognized name in medicine than the Johns Hopkins School of Medicine."

PRODUCT UNIQUENESS DESCRIBED

The Mediflow water base pillow is comprised of two main parts. A four-inch layer of polyester fiber is positioned at the top of the pillow and a specially-engineered thin water bag is located at the base of the pillow.

The water bag is encased in a thermal reflector blanket, developed at NASA for their space program but now available for commercial application. The thermal reflector ensures no heat loss between the user and the water bag.

The clinical study discussed the engineering of the pillow and recognized that the positioning of the water layer at the base of the pillow works in conjunction with the flat surface of the bed. This is important, the study noted, for maintaining the appropriate orientation of the pillow during use. Bard concurs with the study's evaluation of the function and engineering of the pillow.

The special relationship between the compressible layer of fiber on top functions to redistribute and transfer the weight of the head and neck to the supporting non-compressible water-filled pouch. The researchers attributed, among other reasons, the positive effects of the Mediflow water base pillow to its ability to spontaneously conform to motions during sleep as well as the individual shape of the users head and neck.

-- Mediflow and Water base are trademarks of IWI LTD., Markham, Ontario, Canada.

The Cervical Pillow With Proof

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